1. The Playing field
The participants will be divided in 4 teams, each one of which will cover a specific part of Liguria.
The players of the team CITY BREAK will take part in events, exhibits, nightlife and explore a vertical Genova made of mysteries to solve and elevators towards panoramic terraces.
The team ENJOY LIGURIA has a slow travel theme ahead of them, and will follow an itinerary in search of typical gastronomic products, through a rebus of mysteries to solve, myths to discover, food and wines to taste, hamlets to discover and characteristic towns to visit in and around the area of Imperia.
The players of the team WILD LIGURIA will breathe the fresh air of nature while visiting caves in an area where stories, anecdotes and legends began, they will get to walk through vineyards and along spectacular trails. The WILD itinerary is almost entirely outdoors travelling through Savona and it’s surroundings, visiting naturalistic sites and do activities in the open.
The team DEEP BLUE will sail the ligurian seas in search of tales and legends, famous people and historical places in and around La Spezia. The itinerary will travel through ports and beaches and rugged coastlines in order to experience the breathtaking scenery of La Spezia first hand.
2. The Game Experience
Each team will receive a guideline, called Game Experience, in which the activities and the phases of the challenge will be described in order to carry out the game.
Each stage requires a minimum number of content to be produced by the team in order to pass to the following step.
All content published must mention the official hashtags of the project #GYLE and #LaMiaLiguria. The penalty for not mentioning the hashtags is the team not passing day and thus the points accumulated that day will not be included in the final calculation of the challenge.
3. Brand Partner Vehicles
The cars for the project have been loaned by Toyota, they are all insured for third parties, but do not have a ‘casco’ insurance. Please note that any tickets or fines must be paid by the person driving.
4. Instructions
You will receive a file containing all the social profiles of the participants to Get Your Liguria Experience and all the information regarding social accounts (profiles and official hashtags to use in published content). If you publish content that contains gadgets provided by the Challenge Partners of the project please mention the official hashtag of the Partner. You will receive a vademecum with all the instructions that concern the upload of the content produced on the platform getyourliguriaexperience.it
5. Output required
In order to complete the itinerary challenge, a minimum number of daily content will be required from each team. This content will be uploaded in real time on the platform Get Your Liguria Experience.
Each player, depending on the role assigned, will have to produce the following pieces of content for each indicated phase:
BEFORE DEPARTURE
Video maker
at least 1 post on social media about your participation
Social Star
1 update for each of your social channels about your participation
Blogger
1 Blog Post about your participation on the project
1 update on Facebook and Instagram
Local Guide
1 update on your social channel about your participation
DAY 1
Video maker
at least one social post
a mini User Generated Content Style video
Social Star
2 updates for each manned channel (post or live)
1 live content making use of FB Live and/or Stories and/or IG Stories
Blogger
at least 1 update on FB and IG
at least 2 IG Storie or FB live
at least 3 Tweets
Local Guide
at least 1 update on the manned channels
DAY 2
Video maker
at least one social post
1 mini video UGC Style
Social Star
2 updates for each manned channel (post or live)
1 live content using FB Live and/or Stories and/or IG Stories
Blogger
at least 1 update on FB and IG
at least 2 IG Story or FB live
at least 3 Tweets
Local Guide
at least 1 update on the manned channels
Team
1 podcast on Spreaker
DAY 3
Video maker
at least 1 social post
1 mini video UGC Style
Social Star
2 updates for each manned channel (post or live)
1 live content using FB Live and/or Stories and/or IG Stories
Blogger
1 SUMMARY BLOGPOST
at least 1 update on FB and IG
at least 2 IG Story
at least 3 Tweets
Local Guide
at least 1 update on the manned channels
Team
1 podcast on Spreaker
AFTER YOUR RETURN
Video maker
at least 1 social post
1 3’30”(max length) final video
2 shortcuts of 15’’ and 30’’or 45’’ (seconds)
Social Star
1 album FB
1 post IG
repost of the 4 videos shot during the live stage
Blogger
at least 1 album on FB,
1 closing blog post
sharing of all the videos made by the videomakers
Local Guide
1 update on manned channels
Team
Photos and videos produced during tours by all team participants will have to be uploaded in the drive or dropbox folder specified in the vademecum.
6. Podcast Production
The members of the team will produce radio podcasts and interviews on the streaming platform Speaker’s. They will have to upload at least 2 podcasts during the Game Experience, in order to complete the challenge.
You will receive information regarding the podcast the night before the tour begins as specified in the game experience document.
7. Winners of the Game Experience
Each person participates individually in order to win his category:
content will be evaluated individually for the Blogger, Social Star, Video Maker and Local Guide categories. Evaluation is based on views and engagement by the public in your posts and content, as well as originality of the posts and content that you publish. This does not take the work of the other team members into consideration, although it is essential in order to participate in the final challenge that all the members of your team deliver all the necessary content specified in the Game Experience document.
8. Score, penalties and disqualification
Assigning points
A total score of 400 will be assigned as follows:
300 points according to those that you gained during the single daily phases of the challenge: 100 points for each day of the Challenge
A further 100 points will be assigned by the jury on the following criteria:
– Quality of the content produced;
– Quality of the editorial, multimedia or visual story told;
– Engagement generated by the community.
All requests by the participants to change the goals to be reached and the social profiles to be used will be reviewed and evaluated by the quality jury
Penalties and disqualification
The team will not pass the daily steps if any of the team members do not produce and publish the minimum number of posts required.
Team members can be disqualified from the project for unfair practice and/ or behaviour based on the jury’s assessment.
